Elena Cruz
Philippines Market Research Specialist
Iloilo City is simultaneously one of the country's most livable cities, one of its fastest-growing economic hubs, and one of the most underpriced major property markets relative to its fundamental quality.
The Iloilo Economic Story
The economic transformation of Iloilo over the past decade has been remarkable. The establishment of Iloilo Business Park — Megaworld's 72-hectare master-planned township — anchored a wave of BPO and IT company relocations to the city. Today, Iloilo has one of the fastest-growing BPO workforces outside Metro Manila and Cebu. Major companies including Convergys, Accenture, and numerous global BPO operators have established operations, creating a stable, well-compensated professional workforce that drives residential property demand.
Condominium Market Analysis
Iloilo's condominium market has matured significantly but remains affordable compared to peer cities. Studio units start from PHP 1.5 million, one-bedroom units from PHP 2.5 million, and two-bedroom units from PHP 4 million. Rental yields for well-located condominium units in Iloilo range from 5% to 7.5% annually — competitive with Metro Manila yields at a fraction of the entry price.
Boracay and Iloilo: A Natural Portfolio Pair
Given Iloilo's proximity to Boracay — the two destinations are connected by a short ferry crossing from Iloilo to Guimaras and onward, or by direct flights from Iloilo to Caticlan — an investor portfolio combining Iloilo residential rental income with a Boracay resort unit represents a natural geographic pairing. Iloilo provides the stable long-term residential income base; Boracay provides the premium tourism-driven upside.
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